Quantified Sensor Technology wins challenge Mexico – Urban Ag News

Quantified Sensor Technology emerged as the winner in the start- and scale-up challenge, a collaborative effort by GreenTech Americas, the Netherlands Embassy in Mexico, the Netherlands Business Support Office Querétaro, UTEQ, and AVAG. The Dutch start-up stood out among 8 notable entries, earning the opportunity to showcase their innovative and sustainable solutions for the Latin American horticulture market at GreenTech Americas. The exhibition is scheduled to take place at the Querétaro Congress Center (QCC), Mexico, from Tuesday 12 – Thursday 14 March 2024.Start-up challenge

GreenTech is all about innovation and knowledge exchange. To give an extra impulse to the sector and help growers and breeders with innovative solutions, the start- and scale-up challenge was organized for the fourth time by GreenTech Americas. It gives young and innovative companies from the Netherlands a direct entrance to the Latin American horticulture market and brand exposure also in case they are looking for investors or partners.

Winner and entries

Quantified Sensor Technology is a wireless sensor manufacturer for Hort- and Agricultural markets. The sensors are affordable, easy to install and operate and provide growers with tools to reduce water consumption. The detailed insights provided will enable growers to improve yield and quality at the same time. The sensors can operate stand alone in low-tech greenhouses or can be connected to climate and irrigation computers in mid-tech or high-tech environments. Currently Quantified serves customers in Europe, the America’s, Australia and Africa. 

In addition all entries deserve to receive an honourable mention: Corvus Drones, Moleda, Flavour Shield, A-Grow Tech, CE Line International, FOTONIQ and Saia Agrobotics. The entries were judged on the degree of innovation, level of sustainability, presentation and suitability for Mexican and Latin American market.


Quantified Sensor Technology has won a flight ticket to Mexico and a booth at the show. They are also able to pitch their innovation or business idea at a timeslot on the GreenTech Stage during one of the three days of the show.


The jury consisted of Wendele van der Wiele (Netherlands Embassy in Mexico), Frank Hoogendoorn (Netherlands Embassy in Mexico), Steven Büter (NBSO), Annie van de Riet (AVAG), Bernardo Carranza (UTEQ) and Mariska Dreschler (GreenTech). They selected Quantified Sensor Technology as it is: “Useable for different technological levels”, “An option for existing platforms and offers an affordable and sustainable solution”, “Also, they have great opportunities for the Mexican Market”.

About GreenTech Americas

GreenTech Americas is part of the GreenTech portfolio and focuses on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech Americas enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and Informa Markets. Please find more information at www.greentech.nl/americas/.

About GreenTech Amsterdam

GreenTech Amsterdam will be held from Tuesday 11 – Thursday 13 June 2024. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands. More information via www.greentech.nl or follow FacebookLinkedInXInstagram or YouTube.

Leave a Reply

Your email address will not be published. Required fields are marked *